Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.
Showing 3 terms
Lifetime value — the total contribution a single customer is expected to produce across the whole relationship.
Only meaningful next to CAC. Below one, the company is buying revenue rather than earning it.
Customer Acquisition Cost — marketing spend divided by the number of new customers it brought in.
Rising CAC means growth is getting more expensive. Read it against lifetime value: below one, every customer acquired is a net loss.
One occasion on which a market segment was open, from its opening procedure to its closing procedure — the unit a daily bar on a chart represents.
A daily candle is a session, not a day. The chart draws no gap for weekends or holidays, so anything you count in bars is counted in sessions while interest, time value and news accumulate in calendar time.