Average room rate
Fundamental analysisAlso called: ARR, ADR, Average daily rate
Room revenue divided by the number of room nights sold.
In plain terms
A hotel’s pricing power. Rate increases fall almost entirely to profit.
Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.
Showing 2 terms
Room revenue divided by the number of room nights sold.
A hotel’s pricing power. Rate increases fall almost entirely to profit.
Revenue per available room: occupancy multiplied by the average room rate.
The headline hotel measure, combining how full a hotel is with what each occupied room pays.