Business model
Fundamental analysisAlso called: Revenue model, How it makes money
How a company turns what it does into money: what it sells, to whom, on what payment terms, and at what cost to serve them.
In plain terms
The plain-language description that has to come before any ratio. If you can only repeat the company’s own marketing sentence, you do not have one yet.
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Fundamental analysisA business model requiring little fixed capital to grow.
In plain terms
High returns on a small balance sheet, and a book value that tells you almost nothing about what the business is worth.
Read the full lesson →Promoter
Market basicsThe founding individual, family or group that controls a listed Indian company.
In plain terms
The dominant owner. In India their integrity often matters more than the business model.
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