Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.
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Speaking to retailers, distributors and dealers to observe how a company's products are actually moving.
Distributors know when orders slow long before a quarterly result says so. Three shops near your home are one geography and one distributor, not three sources.
Research produced by broking firms, paid for through institutional commissions and banking relationships rather than by readers.
Excellent industry work wrapped around a target price. Take the model and the channel checks; leave the recommendation.