Industry structure
Fundamental analysisThe competitive configuration of an industry — how many players there are, what barriers exist, and where bargaining power sits.
In plain terms
Analyse the pond before the fish. A capable management team in a structurally hostile industry usually loses anyway.
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Fundamental analysisAlso called: Porter's five forces
Porter's framework for industry structure: rivalry, new entrants, supplier power, buyer power and substitutes.
In plain terms
Indian aviation runs several of them against itself at once, which is why capable operators still lose money.
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