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1492 terms

Glossary

Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.

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Market penetration

Fundamental analysis
Also called: Penetration, Penetration rate

The share of the potential buyers in a market who already own the product.

In plain terms

Growth while penetration rises is a market being populated. Once it is high, demand tends towards the installed base divided by the product’s life, plus new households and upgrades.

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Indian stock market glossary · Market Vidyalaya