Market share
Fundamental analysisA company’s revenue or volume as a proportion of its industry.
In plain terms
Growth means little without it. Growing 18% while the industry grows 22% is losing ground.
1492 terms
Glossary
Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.
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Industry report
Fundamental analysisA commissioned study by an independent research agency, included in an offer document, describing market size, growth, segment split and capacity across an industry.
In plain terms
Often the only free source of a denominator for market share. Take the historical counting and treat the forward projections as advocacy — the report was paid for to sell shares.
Substitution risk
Fundamental analysisAlso called: Substitution, Substitute product
The risk that demand moves to a different product or technology that meets the same need.
In plain terms
It shows up in who wins the incremental sale, not in total market share. Share can look stable for years while the whole increment goes elsewhere.