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1492 terms

Glossary

Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.

Showing 1 term

Sales mix

Fundamental analysis
Also called: Product mix, Mix effect, Revenue mix

The composition of what was sold — across products, variants, geographies or channels — which changes revenue and margin without any change in total units.

In plain terms

Watch the share of revenue against the share of units. When those two move apart, mix is doing the work rather than volume or price.

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Indian stock market glossary · Market Vidyalaya