Share gain
Fundamental analysisGrowing faster than the market you operate in.
In plain terms
The most durable evidence of advantage, because it is relative and hard to fake.
1492 terms
Glossary
Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.
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Competitive position
Fundamental analysisHow a company stands relative to its rivals over time.
In plain terms
Read share gain alongside margin — share bought with discounts is rented, not owned.