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1492 terms

Glossary

Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.

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Substitution risk

Fundamental analysis
Also called: Substitution, Substitute product

The risk that demand moves to a different product or technology that meets the same need.

In plain terms

It shows up in who wins the incremental sale, not in total market share. Share can look stable for years while the whole increment goes elsewhere.

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Indian stock market glossary · Market Vidyalaya