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1492 terms

Glossary

Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.

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Switching cost

Fundamental analysis

A moat in which leaving is painful, expensive or risky even when a rival is cheaper.

In plain terms

Enterprise software, banking relationships, hospital systems. The customer is not loyal — they have worked out what changing would cost them.

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Indian stock market glossary · Market Vidyalaya