Every term is defined twice: once the way a filing would put it, and once the way somebody would explain it to you across a table. The second one is usually the one that sticks.
Showing 2 terms
Growth in the quantity sold, as opposed to growth in revenue.
The FMCG number that shows whether brands are winning. Revenue can rise on price alone while the company sells no more than last year.
The maximum output a company’s plants are rated to produce over a period, disclosed in units rather than rupees.
The ceiling on volume growth without fresh capital expenditure. Set beside actual production it gives capacity utilisation, and beside industry-wide additions it tells you what supply is coming.